About five years ago, Apple design guru Jony Ive decided he wanted a new feature for the next MacBook: a small dot of green light above the screen, shining through the computer’s aluminum casing to indicate when its camera was on. The problem? It’s physically impossible to shine light through metal. Ive called in a team of manufacturing and materials experts to figure out how to make the impossible possible.
The Wolf, the Herd, and the Apple
Apple and its products are not cool, they are merely the output of a highly paid media and pr machine.
You can’t fight cool. Charisma is notoriously opaque and elusive. It was once terrifying for some fans to discover Madonna had a stylist, that she didn’t ‘reinvent herself’ all by herself. It must be similarly horrible for a fan to dwell on Apple’s media management and well-financed creation of cool. Good PR inflates our leniency for artistic genius and hands it over to a business.
A Machine for Reading Books
Why does the Kindle Touch, a device with the sole purpose of allowing its users to read, have a touch screen? Tablets perform multiple functions so a touchscreen is essential. This is not the case for a kindle, however.
Kindle Fire - Full Color Kindle with 7" Multi-Touch Display, Wi-Fi
Amazon unveils the Kindle Fire (a 7” multi-touch colour tablet) for US$199, the Kindle Touch (a 6” touch screen E Ink Kindle) for US$99, and introduces a low priced, ad-supported E Ink Kindle for just US$79.
The the bargain basement Kindle will become a staple for users dipping their toe into the eReader market, while the Kindle Touch will be a nice upgrade for current Kindle owners. Finally, the Kindle Fire introduces a totally new product category, one that is cheaper than the iPad and current stock of Android tablets but ostensibly does just as much.
Personally I won’t be getting the Kindle Fire for reading purposes. My current Kindle 3 works just fine and the only reason I would upgrade is to get faster page refreshes. After all it’s just words on a page, you don’t need any fancy graphics for that!
There Is No Tablet Market: Why Consumer Experiences Matter
Challenge: Sift through Apple’s publicity materials on the iPad and see where it refers to it as a “tablet”. The iPad is not a tablet, it is a device that serves apps and other content. A dumb terminal.
Ultrabook: Intel's $300 million plan to beat Apple at its own game
This article has it nailed. The laptop I am looking for is a MacBook Air NOT made by Apple.
Samsung: Kubrick invented tablets, not Apple
In the latest round of the Samsung v Apple patent fight, Samsung is arguing that Apple’s patent for the tablet is invalid due to prior art found in Kubrick’s 2001: A Space Odyssey.
